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Mass Car Dealer Advertising and Document Fees

Daughter bought a used car yesterday from a used car dealer and paid a boat-load in document fees which were not disclosed until the last minute. In researching, we find that yes they must charge sales tax on document fee but also read that per Mass law/regs that the documentation fee has to be included in the advertised price of the vehicle. The dealer web site with the ad shows the price but it does not include the documentation fees. It does, however, have some very fine print way down at the bottom with an asterisk stating the following:
* All vehicles must be paid in full and accept same day delivery.
*The advertised price does not include sales tax, vehicle registration fees, finance charges, documentation charges, and any other fees required by law. All vehicles must be paid for the same day.We attempt to update this inventory on a regular basis. However, there can be lag time between the sale of a vehicle and the update of the inventory.

There is no asterisk to be seen in the web ad as one commonly sees when directing the reader to see below. So my question is, so while the fees were not included in the advertised price but referenced as described in fine print at the very bottom of the web page, does this meet the law/regs requiring that the documentation fees be included in the advertised price? Are you able to give me direction to find how this aspect reads in the regs? Is this a potential for unfair and deceptive business practices.

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