About two years ago I had a run in with a Massachusetts Bike shop that I think definitely would qualify as unfair and deceptive practices. Long story short, they sold me a bike that was supposed to be an expensive model but was actually a lesser expensive bike. So I'm wondering if it is too late to sue them under Massachusetts General Laws Chapter 93A? I know I shouldn't have waited this long but I thought I could let it go but cannot. And if a company does unfair or deceptive things, they should probably have to pay for it, even if it takes a while. Thanks.
Submitted by HGreen on Thu, 07/21/2011 - 08:48
Posted in

Statute of limitations MA Consumer Protection Act
You should be OK. The statute of limitations for a claim under Chapter 93A is four years from the date on which the action accrued. See M.G.L. c. 93A; M.G.L. 260, §5A. You can follow this link for a form demand letter for 93A claims.
I also agree there is no reason to let a business get away with such deceptive practices. If I were in your shoes, I would send a demand letter ASAP. There is no reason to wait. Good luck.